The Email 🏧

How to Build an Email Campaign that Brings in Leads, Sales, and Sanity on Autopilot
 

 📅 October 9th | 🕢 7:30 AM | 🏛️ Fountain Hills Chamber of Commerce

❌No more chasing customers. 

❌No more begging for referrals. 

❌No more wasting money on ads. 

❌No more spending all your time on social media.

Just a proven, simple system that turns your inbox into an ATM machine 💰that pays out with steady leads and sales.

Hello Friend,

If you’ve ever wished you could stop hustling so hard for every sale, and instead wake up to new leads and booked clients—even when you’re not “working”… then boy oh boy, do I have some good news for you.

My name is Barbara Murphy-Shannon, and I’ve been helping small business owners in Fountain Hills and beyond build email systems that actually make them money.

Not stress. 

Not more “stuff to do.”

Money.

And in this workshop, I’m going to hand you my Email 🏧 Formula—the same framework I use with my paying clients to generate tens of thousands of dollars in additional revenue.

Why Listen to Me?

Hi, I’m Barbara 👋.

I’ve spent 30+ years in marketing—first in the corporate world, now running Foreplay Copy, my cheeky little agency that helps small business owners turn curiosity into cash with email.

I’m also a Certified Email Marketing Strategist with a masters degree in Psychology,, and I’ve worked with everyone from Med Spas to Personal Training Studios to Light Therapy Clinics. One of my local clients added $65,000 in revenue in just a few months after we set up the exact kind of welcome sequence I’ll be showing you.

Here’s what I’ve learned: you don’t need “more marketing.” You need the right marketing system—something simple, repeatable, and effective. That’s what you’ll get in this workshop.
 

Here’s the truth:

Most businesses treat email like an afterthought. They blast out the occasional newsletter, maybe announce a sale… and that’s it.

But what if you could set up a system that:

• Attracts new leads daily without social media burnout
• Builds trust automatically (while you’re busy running your business)
• Converts subscribers into buyers with simple, pre-written emails
   

That’s the Email 🏧!

How it Works.

Just like a bank account, you can’t withdraw until you make a deposit.

• Deposit = Lead Magnet

            That freebie that attracts the right kind of people.

 

• Account Setup = Automation

            Your opt-in → thank you page → welcome email.

 

• Withdrawal = Sales Campaigns

            Trust-building emails + promos that bring in the cash.
 

You’ll leave the room with a plan you can actually use—not just notes you’ll never look at again.

What You’ll Learn.

Here’s exactly what you’ll walk away with from this 90-minute workshop:

• The 3-part “Email ATM” Formula

• The #1 Email Every Business Owner Needs

• How to Create a Buyer-Attracting Freebie (Lead Magnet)

• A Plug-and-Play 3-Email Sequence

Build It Once. Profit Forever.

In my opinion, email automation is the smartest marketing move you can make.

Here’s why:

• These are “set it and forget it” systems. You don’t have to write new posts every day or chase algorithms. Once it’s built, it works on autopilot.
• It’s easier to sell through email than almost any other channel. People actually expect offers in their inbox—when you do it right, they welcome it.
• Your email list is your biggest asset. Social media followers come and go. Algorithms change. But your list is something you own and can use to generate revenue anytime you want.
• Email multiplies your reach. One well-written sequence can nurture hundreds—even thousands—of leads at the same time.
• It doesn’t require a huge ad budget. Most small business owners can grow their list with simple freebies, QR codes, or event sign-ups… and then let email do the selling.
• Email drives higher ROI than almost every other marketing channel. Industry studies show an average of $36 to $42 earned for every $1 spent. (And when you do it right? It’s way higher.)
• It turns warm leads into paying customers. Once people see you know your stuff, they book appointments, sign up for services, or buy packages—without you having to hard-sell.
• You only have to build it once. Write your lead magnet, connect your automation, and the sequence works forever. Tweak as you go, but the heavy lifting is done.
• It scales with you. Whether you have 100 people on your list or 10,000, the system doesn’t get more complicated—it just gets more profitable.

Email automation doesn’t just save time. It gives you leverage.
One short sequence can work harder for you than hours of social media, networking, or paid ads.

Who This Is For.

This workshop is designed for:

• Small business owners tired of relying on word-of-mouth.
   
• Service providers who want more consistent leads without endless networking.
   
• Local entrepreneurs who know email works, but just haven’t set it up right.
   

Whether you’ve got 50 subscribers or 5,000… this system works.

Here’s What Life Looks Like After You Implement the Email 🏧

• You check your inbox in the morning and see new leads waiting for you.
• Customers are booking services, buying packages, or showing up ready to buy.​​
• Your email list grows automatically with people who actually want to hear from you.
• Instead of stressing about your next sale, you’ve got a machine working in the background.
• You finally stop discounting your services just to “get people in the door.”

Here’s Some Results From the Email 🏧 in Action

Betsy LaVoie, Fountain Hills Chamber of Commerce

"Partnering with Barbara to promote our Elevate Success educational series was one of the best decisions we’ve made. Her copy was sharp, on-brand, and helped us boost attendance and engagement with our business community. She saved us hours and made the entire process seamless."

➡️ Chamber programs got higher turnout and stronger engagement with the same audience—just by swapping in a strategic email campaign.

PJ Cordona, Owner, Lights & Health - Fountain Hills, AZ

"A prospect told me she couldn’t afford our $1,400 system. Three weeks after going through Barbara’s welcome sequence, she came back—and upgraded to a $4,000 Platinum system. Now Barbara’s part of my team for multiple projects."

➡️ One simple sequence turned a “no” into a high-ticket sale—and continues to generate new revenue on autopilot.

Jon Speakman, Owner, Mindful Barbell & Pilates - Fountain Hills, AZ

"Barbara has been a game-changer for my business. Her strategy and email campaigns have more than doubled my revenue. I can’t imagine running my studio without her."

➡️ Ongoing campaigns didn’t just bring in new clients—they scaled revenue consistently, month after month.

How Much?

Now, here’s the fun part.

When I work privately with business owners to set this up, it’s a $2,500- $5,000 project (depending on there starting point).

But for this one-time workshop?
 

It’s FREE.

Ya, you got that right.

That means you’re getting a $5,000 strategy for the price of showing up with coffee in hand. ☕

Why You Need to Register Now👉

I don’t know when I’ll offer this workshop again. 

Imagine where your business could be if you had even one extra client a week coming in automatically.

If you register and show up, you could have a Email 🏧 running, generating leads and sales in as little a one week.

Or…

You can stay stuck.

You can keep struggling.

You can keep watching everyone else in town scale their businesses and make big bucks selling their own products and services  on autopilot… while you sit on the sideline, scratching your head.

Sounds like an easy choice…

It’s time you got serious about your email marketing you can build once and sell forever.

Register for the Workshop Today

📅 October 9th | 🕢 7:30 AM | 🏛️ Fountain Hills Chamber of Commerce

Seats are limited (seriously, we can only fit maybe 30 people in the boardroom), and this one will fill up. Don’t wait.

👉 Reserve Your Spot Now

Have questions?

You can reach me at barbara@barbaramurphyshannon.com