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Humans process images 60,000 times faster than text, and in an age where attention is the most limited currency, small businesses that tell stories visually rise above the noise.

While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties.